Commercial For suntory let's

Target Audience

This commercial is probably directed at people who want to lose weight easily and at people who want to exercise.

Also, this commercial is directed toward men and women and young to old. It's a diet water so we can drink it without circumstance.

The target audience is Japanese since the narration is Japanese and there is no subtitle but anyone might understand What kind of commercial this is.


Authority

This commercial uses the young actress. Another thing we notice is there is a sloth on the tree!!A sloth is usually move very slowly but the moment he has "let's", he begins to move agilely!! Even a sloth can move fast,if we drink it,we became lively. And the shape of bottle is easy to take.


Emotion

We know a sloth has the slow movements. Even a sloth,however,can move actively with "let's". So you want to exercise instinctively.


Logic/information

I can't say the sloth moves so fast because this sloth is not real. The commercial wants to say "let's makes you feel like exercising.

Evaluation

I think using a sloth is a good idea because the animal which seems not to move very actively moves so agilely.

However,it only makes us want to exercise, we don't know in detail,such as how much calories it contains.

On a scale of 1-10,I would rate this commercial 7.

I give it 7 because I want more information about "let's" itself. But the sloth is very cute.